Monday, January 31, 2005

VH1: Video Hits One?

I remember the old days of VH1 when their big slogan and claim to fame was 'Video Hits First'.

I was watching VH1 this morning (I admit I am a fan of VH1 - love the videos, reality shows, and their nostalgia) when I saw several 'new' releases or as they call them 'Fresh'. One song was Aslyn's 'Be The Girl' which we here at Rockland USA have been playing since last summer. The song was played on RUSA so many times I pulled the track temporarily to give it a rest. Six months later it shows up on VH1?

Several more examples of how Rockland USA truely does play new hits first before ANYONE:

Bowling For Soup - 1985 : RUSA was playing that track weeks before any Clear Channel or other radio station. Believe it or not, we were playing that song the same day it was announced that it would be released as a single.

Lis Phair - Extroadinary : Another track that we were playing 6 months before it was released by the record companies as a single.

3 Doors Down - Let Me Go : When we first heard that the new CD for 3DD was coming out in February and the first release would be 'Let Me Go' we went to work. We discovered that the song was first released as a 'B Side' track on another song recorded as a live song at a concert. We immediately started playing that release until we could get our hands on the actual studio version that will appear on the new CD coming out in early February. Once we did get our hands on the studio version, we still had the song on the air weeks before any other radio station.

We could go on and on about all of our new tracks getting airplay here on Rockland USA weeks before you will hear them on the radio or TV. By the time our new songs are rotated out to make way for new tracks, the radio stations are just catching up!

Using our 'Hit Predictor' method of new song selection, our new songs have a 95% track record of making it into the top 20 of Billboard. That's what makes our 'Spankin New Releases' so good.

Oh and VH1 - thanks for catching up.